Cooper KUPP, The Super Bowl MVP, Blasts Balenciaga for Its Controversial Ad Campaign
Cooper Kupp of the Los Angeles Rams slammed Balenciaga on Saturday, as the luxury fashion house came under fire for child-abuse themes in photo shoots.
Kupp, who was the MVP of the Rams’ Super Bowl LVI victory over the Cincinnati Bengals, was among those who chastised Balenciaga for the imagery in the advertisements.
“To try to be a voice for our children, who rely on the protection of the men and women entrusted with the responsibility of nurturing and raising them: please make yourself aware of the attack against our children by @balenciaga, and ensure that they are held accountable,” he wrote.
— Cooper Kupp (@CooperKupp) November 27, 2022
“Those of us in positions to effect change in how corporations manipulate people and advertise evil, please stand!”
An advertisement for Balenciaga’s Adidas collaboration bag showed the product on top of a cluttered office desk. The text of the Supreme Court case United States v. Williams — a SCOTUS case concerning the distribution of child pornography — is on one page, which is mostly obscured by the bag.
The brand was forced to apologize on Tuesday for including the document and stated that they would take legal action against the individuals who placed the text in the image.
Balenciaga also apologized for a separate but concurrent ad campaign in which child models held teddy bears dressed in bondage gear.
According to Gabriele Galimberti’s Instagram page, the images for the ad campaign were part of a project series called “Toy Stories.” The images appear to have been mostly removed from the global brand’s website.